Market metrics: Results so far

From the recent soft launch, here are the key findings related to our Return on Ad Spend (ROAS):

ROAS Efficiency: Achieved 68% for a 30 ROAS.
Revenue Breakdown: 25% of total revenue is generated from advertisements, while 75% is derived from In-App Purchases (IAP).
User Monetization: Average Revenue Per User (ARPU) by day 30 stands at $1.79.

For more detailed analysis you can access the following document: https://docs.google.com/spreadsheets/d/1FvL4jlAGWIE-os0bd_JCsmbDdzOuUGwZ/edit#gid=526762657

Game Performance Update: Post Soft Launch 4

Overview

This update provides a detailed overview of the key performance indicators (KPIs) following the conclusion of Soft Launch 4, focusing on recent metrics and their implications for the game's market performance and growth potential.

Post Soft Launch 4 Results

User Acquisition and Retention

Metric	Value
Total Installs	70,000+
Average DAU	3500
Average MAU	33,000+
User Acquisition Channel	Google Ads
Retention Day 1	46%
Retention Day 7	15%
Retention Day 30	8%

Session Metrics

Metric	Value
Average Session Duration	27 minutes
Average number of sessions per user per day	1.8

Ad Monetization

Metric	Value
Cost Per Install (CPI)	$0.06
% of Users Watching Ads	25%
Number of Ads per DAU (Daily Active User)	4
Number of Ads per User Watching Ads/Day	16
Average Days for ROI	1

Conclusion and Insights

The results from Soft Launch 4 are highly encouraging, indicating a strong user engagement and effective monetization strategy: